Shame leads more people into problem debt

Laura Suter
6 July 2022

Laura Suter, head of personal finance at AJ Bell, comments on the latest FCA research on the cost of living crunch:

“Shame and misconceptions still surround debt and financial difficulty, which means lots of people are delaying seeking help and ending up in worse financial straits. The FCA data shows that two-fifths of people ignored potential help from their lenders as they felt ashamed about the debt they were in, with some people leaving it six months or more before they sought help.

“The data shows that while 29% of those who hit difficulty sought help within a week, the remaining people waited longer, with half of people waiting a month or more, by which time they had missed several payments.

“The data also highlights worrying attitudes to some debt, with one in 10 people being consistently overdrawn, and of those who had an overdraft a third were always in it. However, lots of people don’t consider overdrafts as debt, seeing it as a normal part of banking. This is particularly concerning as recent changes to overdraft charges mean it’s a very expensive form of debt that will be costing those individuals significantly.

“The FCA’s figures on how many people are in financial difficulty pre-date the current cost of living crisis, meaning that the estimated 7.8m UK adults living in financial difficulty will now have ballooned.

“Lots of people don’t know where to turn for help, with many being too embarrassed to ask family or friends. Google was the answer for lots of people, leading them to various websites. However, there is a significant risk of scammers preying on those searching for help through Google, as we know many fraudsters have turned their attentions to the current cost of living crisis to find more victims. Instead, people need to be signposted to Government websites and resources like Citizens Advice to ensure they don’t become prey for criminals.”

Laura Suter
Director of Personal Finance

Laura Suter is director of personal finance at AJ Bell. She is a spokesperson for the company on a range of personal finance topics and is quoted in print media and regularly appears on TV and radio. She is also a founding ambassador of AJ Bell Money Matters, a campaign to get more women investing and engaging with their finances; she hosts two podcasts; and regularly speaks at events and webinars. Prior to joining AJ Bell she was a multi-award winning financial journalist, specialising in investments. Laura joined AJ Bell from the Daily Telegraph, where she was investment editor. She has previously worked for adviser publications in London and New York and has a degree in Journalism Studies from University of Sheffield.

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