Government risks ushering in further complexity with ‘British ISA’ plans

Tom Selby
15 February 2024
  • Reports suggest the government is planning ISA reforms targeted at increasing investment in UK assets (Source: Financial Times)
  • Potential for additional £5,000 ISA allowance on top of the existing £20,000 allowance, but restricted to UK investments only
  • This would add complexity for investors in an already saturated and confusing ISA landscape, as well as uncertainty around how it would be implemented
  • AJ Bell research suggests only half of people are able to identify the existing six types of ISA, with less than a third able to identify that the current ISA allowance is £20,000
  • Increasing the overall allowance a better long-term solution for savers and investors

Tom Selby, director of public policy at AJ Bell, comments:

“One of the key reasons ISAs have been popular with investors is their simplicity. While the ISA allowance is overdue an upgrade, restricting that extra allowance to UK investments would layer on extra complexity to a product that has already become increasingly complicated over the years.

“Investing can be simple and straightforward, and ISAs have been successful largely because they are relatively easy to understand. But our research shows complexity risks confusing investors and could undermine the popularity of the product if left unchecked. Given the government has previously suggested it is open to ideas around ISA simplification – and indeed announced a series of measures to this end in the Autumn Statement – adding extra rules and restrictions would be a step in the wrong direction.

“This feels more like a gimmick than long-term policymaking in the interests of savers and investors. A much simpler solution would be to increase the overall ISA allowance and leave individuals with the freedom to invest in a way that suits their needs and appetite for risk. Many would naturally choose to invest in the UK of their own volition, meaning there would be a benefit to UK firms without the layering on of unnecessary complexity.

“Another option said to be under consideration would see a portion of the existing ISA allowance become restricted to UK investments. This would be a retrograde step that would restrict choice and reduce the ability of ordinary savers to diversify their portfolio globally. Depending on how it is structured, it could also add huge complexity, with no clear indication of whether or not it would positively impact UK Plc.”

Tom Selby
Director of Public Policy

Tom is director of public policy at AJ Bell. He is a prominent spokesperson on retirement issues and his views are regularly sought by national print and broadcast media. Tom has successfully campaigned for a number of consumer-focused reforms, including banning pensions cold-calling and increasing pensions allowances, and he is passionate about improving outcomes for savers and retirees. Tom joined AJ Bell as senior analyst in April 2016, having previously spent seven years as a financial journalist. He has a degree in Economics from Newcastle University.

Contact details

Mobile: 07702 858 234
Email: tom.selby@ajbell.co.uk

Follow us: