FCA to turn Consumer Duty on itself in regulatory rules review

Tom Selby
30 July 2024
  • The FCA has launched a ‘call for input’ on its own rules with the aim of reducing paperwork and supporting economic growth (Review of FCA requirements following the introduction of the Consumer Duty)
  • The call for input will seek views on areas of the FCA’s rulebook which potentially undermine its new outcomes-focused regulatory approach
  • The review effectively turns the Consumer Duty rules back on the regulator

Tom Selby, director of public policy at AJ Bell, comments:

“A year on from the implementation of new Consumer Duty rules on most financial services firms, the FCA is examining its own rulebook, with the aim of stripping out any rules or guidance which create regulatory cost for no clear consumer benefit. This period of regulatory self-reflection is welcome, and provides an opportunity to ensure the rules and regulations imposed on firms across various financial services sectors are fit for purpose.

“The development of reforms to the advice guidance boundary, including the potential for more personalised guidance through ‘Targeted Support’, will require firms to be given flexibility to design guidance interventions based on their understanding of customer behaviour. The demands of the Consumer Duty on firms to aim for ‘good outcomes’ for customers should reduce the need for overly prescriptive rules. Instead, businesses will benefit from additional flexibility to deliver propositions that work for their customers, in line with the overarching objective of delivering good outcomes under Consumer Duty.”

Tom Selby
Director of Public Policy

Tom is director of public policy at AJ Bell. He is a prominent spokesperson on retirement issues and his views are regularly sought by national print and broadcast media. Tom has successfully campaigned for a number of consumer-focused reforms, including banning pensions cold-calling and increasing pensions allowances, and he is passionate about improving outcomes for savers and retirees. Tom joined AJ Bell as senior analyst in April 2016, having previously spent seven years as a financial journalist. He has a degree in Economics from Newcastle University.

Contact details

Mobile: 07702 858 234
Email: tom.selby@ajbell.co.uk

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