Dividend taxpayers double as average earners and pensioners walloped

Sarah Coles
15 April 2026
  • More than twice as many people will pay dividend tax this year than in 2022/23 when allowance stood at £2,000, figures from an FOI request by AJ Bell show
  • Pensioners have been hit harder – nearly two and a half times as many will pay it this year compared with in 2022/23
  • Number of basic rate taxpayers facing bills rises more than threefold since 2022/23
  • 3.9 million people are expected to pay dividend tax this year, including 875,000 pensioners
  • Successive cuts to the dividend allowance from £2,000 to £500 have hit investors and small company directors – this year, a hike in the dividend tax rate will hit basic and higher rate taxpayers

Sarah Coles, head of personal finance at AJ Bell, comments:

“The dividend tax attack has walloped investors over the past few years, with pensioners and average earners hit particularly hard. To make matters worse, there’s no let-up in the coming year, as investors face even more pain from the latest dividend tax hike.

“A Freedom of Information request from AJ Bell revealed the number of people expected to pay dividend tax in the current tax year has more than doubled since 2022/23, hitting 3.88 million. And while investors are feeling the pain across the income spectrum, basic rate taxpayers have been particularly badly affected as 1.87 million face bills this year – almost three and a half times the number in 2022/23.

“Pensioners, who often rely on these dividends for income, are also facing new tax blows, with 875,000 expected to pay dividend tax this year. That’s 2.4 times the number four years ago.

“For those with smaller portfolios outside ISAs and pensions, the tax bill may be relatively modest, but there’s also the headache of having to complete a tax return. For some, this is the only reason they need to sign up for the annual rigmarole.

Why are millions more paying tax on dividend income?

“Over the past few years, the dividend tax allowance has taken a beating – dropping from £2,000 in 2022/23 to just £500 today. As a result, those with even relatively small portfolios outside an ISA are being confronted with a bill. At the same time, frozen income tax thresholds have pushed more people into higher tax brackets – so they pay a higher rate of dividend tax too.

“Dividends are also rising, and while overall it means more money in investors’ pockets, it also beefs up the slice they hand over to the taxman. Total dividend income has actually risen by more than a fifth (21%) since 2022/23, to around £87 billion, so HMRC is raking in significantly more cash.

“Rising fears of inheritance tax (IHT) have also meant more older people will have focused on dividend-producing investments. The rules allow regular gifts from surplus income to fall outside your estate immediately, and dividend income is added to the mix when you’re calculating what counts as ‘surplus’. It means investments can be used to create surplus income, which is then given away IHT-free. The difficulty is that when this investment is done outside an ISA it can end up building an entirely separate dividend tax headache.

Getting worse

“It’s only going to get worse, as dividend tax rates have risen in the current tax year for basic and higher rate taxpayers. This feels particularly unfair, because not only are the highest earners avoiding a hike, but lower earners will also see a bigger percentage rise in their tax bill. If a basic rate and higher rate taxpayer both made £1,000 of dividends, they’d both pay £10 more this year than they would have paid on the same dividends in 2025/26, but while for the higher rate taxpayer this would be a 6% rise in their dividend tax bill, for the basic rate taxpayer it’s a 23% hike.

What can you do?

“You don’t have to take this lying down. There are five ways to protect yourself from dividend tax.

  1. Consider an ISA. You have a £20,000 allowance this year, and any investments within a Stocks and Shares ISA are free of both dividend and capital gains tax. Not only does it mean you don’t have to worry about these taxes, you don’t have to report ISA investments on your tax return either, so no more hunting around for dividend slips at the eleventh hour.
  2. If you plan to move investments from outside an ISA into the tax wrapper using the Bed and ISA process, and you have more than £20,000 to shift, consider the best assets to move from a tax perspective. It’s often worth prioritising those that produce robust dividends over those targeting capital growth. Dividend tax rates are higher than capital gains tax rates, and you have less ability to plan your way out of it, so protecting yourself from this tax is particularly valuable.
  3. Make the move as early as possible in the new tax year. The quicker you do it, the more of your investments will be protected before dividends are paid.
  4. Don’t forget your pension. Investments within a pension grow free of dividend tax and capital gains tax. You need to be prepared to tie it up until at least the age of 55 (rising to 57), but if that suits your needs, it’s an incredibly useful tax saving to add to the up-front tax relief.
  5. Plan as a couple. If you’re married or in a civil partnership, you can transfer assets so you both take advantage of your dividend tax allowances. If your partner pays a lower rate of tax than you, they can hold the balance, so at least some of it is taxed at a lower rate. If you’re not married, you need to take care over this, because transferring assets can trigger a capital gains tax bill.”

Background

The dividend tax allowance was £2,000 in 2022/23. It was cut to £1,000 in 2023/24 and £500 in 2024/25. This isn’t the first time this allowance has been cut. Back in 2016/17 and 2017/18 it was £5,000.

On 6 April, the dividend tax rate rose from 8.75% to 10.75% for basic rate taxpayers and from 33.75% to 35.75% for higher rate taxpayers. The additional rate remained at 39.35%. The last hike was in April 2022. Before then, dividend tax was charged at 7.5%, 32.5%, and 38.1%.

Dividend tax is paid on dividends outside pensions and ISAs and over the annual allowance.

Number of people paying dividend tax

Source: AJ Bell/HMRC. Figures from a Freedom of Information request submitted by AJ Bell.

Number of people over state pension age paying dividend tax

Source: AJ Bell/HMRC. Figures from a Freedom of Information request submitted by AJ Bell.

Total dividend income

Source: AJ Bell/HMRC. Figures from a Freedom of Information request submitted by AJ Bell. Figures are based on individuals’ tax liabilities and do not represent actual tax receipts received by HMRC.

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