AJ Bell Youinvest Managing Director Charles Galbraith said “The new name is an acknowledgment that we now provide much more than just SIPPs. Sippdeal offered the first online SIPPs in 2000 and was a pioneering service for DIY investors. Since then we have expanded our product range to include ISAs and dealing accounts.”
The website is being refreshed with the new name and brand and more investment content will be added following the purchase of financial publishing company MSM in 2012. The new website address is www.youinvest.co.uk.
Andy Bell, Chief Executive, of the platform provider adds “As well as more accurately reflecting the services we offer, the re-brand represents a very deliberate decision to link our product name to AJ Bell. We are committed to increasing the awareness of the AJ Bell name through our successful sponsorship in the squash, cricket and rugby world.”
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